After just missing the mark with Spring Breakers in 2013 and A Most Violent Year last year, up and coming indie studio A24 isn’t messing around this year and becomes the first studio to launch its For Your Consideration awards site.
A24 has a very robust batch of films to campaign for this year, including the Amy Winehouse documentary Amy, the sci-fi hit Ex Machina with Alicia Vikander and Oscar Isaac but most especially with the recently crowned Toronto International Film Festival’s People’s Choice Award winner Room, starring Brie Larson (now a top 5 Best Actress contender) and Jacob Tremblay. Seven of the last eight films to win the award have gone on to Best Picture nominations. Something that stands out when look at the FYC page for Room is that Jacob Tremblay, despite being in every scene and the story being told from his POV, is listed in Supporting. While it seems baffling at first, it could follow the success that Haley Joel Osment had for his turn in 1999’s The Sixth Sense and lead all the way to an Oscar nomination.
Elsewhere, the A24 awards page lays out their FYC strategy for The End of the Tour, Mississippi Grind, Slow West and While We’re Young. Ex Machina is a curious case; Alicia Vikander is in Supporting Actress here and it seems like A24 might have been counting on Focus Features to be giving her a Lead Actress push for The Danish Girl. Since that is not the case that puts her in direct competition with herself against a much higher profile ‘Oscar’ film. It’s unlikely it will hurt her and in fact, it will probably work in her favor. Although I’m sure we’ll see a push for Jason Segel in The End of the Tour and for the Amy doc it seems that A24 knows what they have in Room and should, and will, put everything they have behind it.
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