From Porsche to McDonald’s to Samsung, Lucasfilm planning sweepstakes, massive promo push for ‘Star Wars: Rise of the Skywalker’
Lucasfilm announced today that they are joining forces with eight of the world’s most iconic and best-in-class brands—Porsche, Bose, United Airlines, General Electric, McDonald’s, Samsung Mobile, General Mills, and Dannon—for the launch of a massive global promotional campaign in support of Star Wars: The Rise of Skywalker, hitting theaters on December 20.
Star Wars: The Rise of Skywalker is the ninth episode in the Skywalker saga and the concluding chapter in this iconic series after over 40 years of storytelling. To celebrate the highly anticipated release, Lucasfilm and the film’s eight promotional partners have joined forces via a coordinated social moment to reveal a first look at Babu Frik. The tiny droidsmith, first glimpsed in toy form during the Triple Force Friday livestream event, works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid, regardless of the security measures protecting its systems. The social moment consisted of the brands posting a piece of the exclusive image to their social handles that then drove fans to the Star Wars Blog to see the full image.
The brands are also teaming up to offer fans the chance to enter an exciting sweepstakes. The sweepstakes winner will be among the first to see the film at the World Premiere of Star Wars: The Rise of Skywalker, as well as receive a pair of already sold-out Jedi Master ticket packages to Star Wars Celebration 2020! To see the new image, and for official rules and how to enter the sweepstakes, go to https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules. (General sweepstakes information can be found at the end of this release.)
“We are thrilled to be working with these world-class brands as we celebrate global Star Wars fandom and the conclusion of the epic Skywalker saga. As true fans themselves, these brands will deliver innovative and integrated programs that will delight and engage Star Wars fans everywhere,” said Asad Ayaz, President of Marketing at The Walt Disney Studios.
Lylle Breier, SVP, Global Marketing Partnerships says, “When we set out to craft our promotional campaign for Star Wars, we wanted to align with brands that were not only best-in-class, but also unparalleled Star Wars fans themselves. The truly organic fit allowed for the development of unique and inspired creative, and as a result we are very proud of the exciting and distinct campaigns that will emerge from this collaboration.”
Star Wars: The Rise of Skywalker is directed by J.J. Abrams and produced by Kathleen Kennedy, Abrams and Michelle Rejwan. Callum Greene, Tommy Gormley and Jason McGatlin serve as executive producers. Star Wars: The Rise of Skywalker was written by J.J. Abrams & Chris Terrio and opens in U.S. theaters on December 20.
Star Wars: The Rise of Skywalker promotional-partner campaigns:
Porsche: Porsche is excited to collaborate with Star Wars: The Rise of Skywalker. The timeless design of these iconic brands will be celebrated in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy. The collaboration coincides with both the release of Star Wars: The Rise of Skywalker, and the U.S. launch of the all-new, fully electric Porsche Taycan, marking a seminal moment in the history of Porsche. For more information on Porsche or the Taycan visit www.porsche.com/usa or follow @Porsche on social media.
United Airlines: This fall, United Airlines is inviting guests to fly the friendly galaxy. Check out special nods to Star Wars: The Rise of Skywalker featured on board, at upcoming film inspired experiential activations and fabulous first of its kind programming for fans across the galaxy to enjoy. United Airlines will debut a special aircraft design in celebration of the conclusion of the Skywalker saga this November, taking to the skies among approximately 4,950 flights a day to 358 airports across five continents as part of the world’s most comprehensive route network.
Bose: Bose will provide audio augmented reality experiences through the official Star Wars app, bringing fans closer to the saga than ever before. With Bose AR-enabled wearable devices, fans can unlock an all-new, 360-degree audio storytelling journey into the Star Wars universe. Bose Noise Cancelling Headphones 700, Bose QuietComfort 35 wireless headphones II, and Bose Frames each have Bose AR capabilities built in, with motion sensors embedded inside that can detect a user’s head orientation and body movement. The Star Wars app, enhanced with Bose AR, will use that information to deliver deeply immersive audio content. For more information visit Bose.com/AR
Samsung Mobile: Samsung Mobile celebrates the release of Star Wars: The Rise of Skywalker with a special collaboration that showcases a connected world powered by Galaxy. Samsung mobile’s vision is to be the innovator of new mobile experiences that inspires the world and shapes the future with transformative ideas and technologies. For more details, please visit https://www.samsung.com/global/galaxy/campaigns/star-wars-ix-collaboration/.
General Electric: GE Appliances will harness the Force of Innovation with its GE Profile series to help families make their homes and lives easier through meaningful advances in smart technology for the kitchen and laundry room. GE Profile is joining forces with Star Wars: The Rise of Skywalker to bring fans special film engagement opportunities with appliance retailers around the country, as well as a national advertising spot. GE Appliances is driven by the force to create “good things, for life.” Find more on the latest home solutions at geappliances.com/The-Force-of-Innovation
McDonald’s: McDonald’s is inviting families to celebrate Star Wars: The Rise of Skywalker with an out-of-this-world Happy Meal experience. Each Happy Meal will include 1 of 16 exclusive, stylized Star Wars collectible characters. Plus, there’s an exciting surprise with each toy: when opened and lit up, each one reveals one of four Star Wars hologram images with a unique connection to that character. Families in the U.S. will have the opportunity to extend the excitement with a sweepstakes opportunity with each Happy Meal!
General Mills, Inc.: Big G Cereals, Chex Mix, and Nature Valley have teamed up for Do Good in the Galaxy, an interactive campaign that benefits Feeding America. Between October 15, 2019 and May 14, 2020, scan participating packages or the character tattoo found inside Big G Cereals to unlock a special activity in the official Star Wars app. Complete the game to trigger a 10 cent donation from General Mills to Feeding America, enough to help secure one meal, up to a maximum donation of $100,000. https://www.generalmills.com/
Dannon: Danone North America, the leading maker of yogurt in the U.S., is celebrating the incredible release of Star Wars: Rise of Skywalker with families across the country. Danimals®, the No. 1 kids brand in the dairy aisle, along with family favorites YoCrunch® and Dannon®, will be dressed up as your favorite characters from Star Wars: Rise of Skywalker. Danimals® is proud to continue fueling kids’ adventures by bringing from across the galaxy 6 amazing Star Wars Smoothie bottles to collect! YoCrunch® is bringing the magic of the light side and the dark side to families with out of this world custom Star Wars-themed toppers. Dannon® non-fat yogurt drinks will include 4 intergalactic Star Wars characters for adults to collect too! Danimals®, YoCrunch® and Dannon® Star Wars items will hit shelves nationwide November 2019 in the dairy aisle. http://danimals.com/
He is a Rotten Tomatoes-approved critic, accredited by the Cannes Film Festival, Telluride Film Festival, Toronto International Film Festival and more, is a member of the International Cinephile Society (ICS), The Society of LGBTQ Entertainment Critics (GALECA), Hollywood Critics Association (HCA) and the International Press Academy. Among his many achieved goals with AwardsWatch, he has given a platform to underrepresented writers and critics and supplied them with access to film festivals and the industry and calls the Bay Area his home where he lives with his husband and son.
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