New Trailer for ‘Steve Jobs’ Has a Focus on Family

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Michael Fassbender as Steve Jobs, sharing a moment with his daughter Lisa and the new Apple computer…Lisa. Photo: Universal Pictures

 

The marketing for Universal‘s Steve Jobs is coming fast and furious now with yet another trailer dropping today.

After its successful debut at Telluride earlier this month and ahead of its New York Film Festival and theatrical release next month, Steve Jobs has risen above the fray of the wasteland of Toronto International Film Festival flops like The Danish Girl, Freeheld and Our Brand Is Crisis, all heavily pushed Oscar films for fall. It sits at a very healthy 84 on Metacritic right now and 90 on Rotten Tomatoes. With the potential to also be a box office hit Universal looks to continue riding the wave of a financial year unmatched in film history.

The new trailer, as the article title suggests, focuses quite a bit more on family; specifically on Steve Jobs (Michael Fassbender) and his first daughter Lisa. He notoriously denied he was her father through much of her childhood, even after being taken to court and only relenting once DNA results were conclusive. This created a seemingly irreparable rift between Jobs and his daughter, which the film appears to want to focus on as much as his rise and fall and rise to fame with Apple.

The film also stars Academy Award winner Kate Winslet (The Reader), Emmy Award winner Jeff Daniels (The Newsroom) and Seth Rogen and was directed by Academy Award winner Danny Boyle (Slumdog Millionaire) and written by Academy and Emmy Award winner Aaron Sorkin (The Social Network, The West Wing).

Steve Jobs opens in limited release October 9 and then wide October 16 from Universal.

Erik Anderson

Erik Anderson is the founder/owner and Editor-in-Chief of AwardsWatch and has always loved all things Oscar, having watched the Academy Awards since he was in single digits; making lists, rankings and predictions throughout the show. This led him down the path to obsessing about awards. Much later, he found himself in film school and the film forums of GoldDerby, and then migrated over to the former Oscarwatch (now AwardsDaily), before breaking off to create AwardsWatch in 2013. He is a Rotten Tomatoes-approved critic, accredited by the Cannes Film Festival, Telluride Film Festival, Toronto International Film Festival and more, is a member of the International Cinephile Society (ICS), The Society of LGBTQ Entertainment Critics (GALECA), Hollywood Critics Association (HCA) and the International Press Academy. Among his many achieved goals with AwardsWatch, he has given a platform to underrepresented writers and critics and supplied them with access to film festivals and the industry and calls the Bay Area his home where he lives with his husband and son.

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