‘Spencer,’ ‘Ozark,’ Stranger Things’ among top 2022 Clio Award winners for media marketing

The 2022 Clio Entertainment award winners, recognized for creative excellence in the marketing of film, television, home entertainment, gaming, and live entertainment, were revealed tonight at a ceremony hosted by actor Anthony Anderson. Live from the stage at the Dolby Theatre in Hollywood, Netflix was revealed as the Network of the Year, Microsoft Studios/Xbox scored Game Publisher of the Year, The Walt Disney Studios took home Studio of the Year and Trailer Park Group accepted honors for Agency of the Year. Netflix’s Ozark and Stranger Things, Severance from AppleTV+ and The Lord of the Rings: Rings of Power from Prime Video were among the big name television winners. The poster art for NEON’s Academy Award-nominated Spencer was selected as best for in key art for film.

“Bold ambition was a big theme among this year’s winners—whether it be through mind-bending design or a reimagining of iconic spaces (and outer spaces), it often takes a leap of faith to grab an audience’s attention these days,” said Ashley Falls, Executive Director of Clio Entertainment. “The creative teams that earned this year’s statues have proven once again that there are no bounds to what they can accomplish when they have the means and opportunity to execute the right idea.”

Clios were also presented to specialty award winners in recognition of their contributions to advancing the industry and shaping our popular culture. Barbara Glazer was awarded the 2022 Clio Entertainment Lifetime Achievement Award in celebration of her storied career, which includes creating trailers and creative campaigns for iconic films like “Platoon,” “The Lord of the Rings” trilogy, “The Sixth Sense,” “Love Actually,” the “Pirates of the Caribbean” trilogy, “Kill Bill” and more. Glazer now dedicates much of her time to non-profit work for A PLACE CALLED HOME, an organization whose mission is to empower and uplift the lives of at-risk youth. Additionally, Film2Future was given the 2022 Clio Entertainment Impact Award, presented by The Walt Disney Studios and MOCEAN, for their efforts to change the face of Hollywood by giving underserved LA-based teenagers access to professional-level filmmaking programs and employment opportunities.

Also revealed at the event were the recipients of the 2022 Grand Clio Entertainment Awards. The statues, which are awarded to work that is deemed “head and shoulders” above all other submissions in a given medium, were handed out to 24 winners, including:

Theatrical/Film: Innovation- “Staraoke” by Prime Video
 
Theatrical/Film: Key Art- “Spencer Key Art Poster” by Empire Design for Spencer, Neon
 
Theatrical/Film: Out of Home- “Staraoke” by Prime Video
 
Theatrical/Film: Public Relations- “Staraoke” by Prime Video

Games: Audio/Visual- “Play Has No Limits feat. Kenshi Yonezu” by SIX inc. for Sony Interactive Entertainment/PlayStation

Television/Series: Brand & Program Identity- “The Lord of the Rings: The Rings of Power –Logo” by Prime Video
 
Television/Series: Experiential/Events- “The Copenhagen Bench” by TV 2 Denmark
 
Television/Series: Innovation- “Netflix Stranger Things Global Rift Takeover” by Netflix
 
Television/Series: Integrated Campaign- “Stranger Things 4” by Netflix for Stranger Things 4
 
Television/Series: Key Art- “Severance Key Art” by Apple TV+
 
Television/Series: Original Content- “Pibby April Fools” by Adult Swim
 
Television/Series: Out of Home- “The Copenhagen Bench” by TV 2 Denmark
 
Television/Series: Public Relations- “The Copenhagen Bench” by TV 2 Denmark
 
Television/Series: Social Media- “Rick and Morty Global Premiere in Space” by Adult Swim
 
Television/Series: Special Shoot Spot/Promo- “X Factor” by TV 2 Denmark
 
Television/Series: Teaser- “Ozark S4 Reverse Recap” by Netflix Creative Studio for Netflix
 
Television/Series: Trailer- “Who Am I” by Wild Card for Mike
 
Games: Experiential/Events- “The Real Air Drop” by AKQA for Free Fire
 
Games: Innovation- “The Cost of Bullying” by Cheil PengTai Beijing for Samsung
 
Games: Partnerships & Collaborations Campaign- “Therapeutic Play” by McCann London for Xbox
 
Games: Public Relations- “The Cost of Bullying” by Cheil PengTai Beijing for Samsung
 
Home Entertainment: Integrated Campaign- “Fashionably Early” by Ammo Creative for Cruella
 
Home Entertainment: Packaging- “American Psycho – Deluxe Steelbook” by Lionsgate
 
Live Entertainment: Out of Home- “Turning Times Square Into A 360° Imax Theatre” by AKA NYC for Harry Potter and the Cursed Child