Hervé Chigioni and his graphic designer Gilles Frappier have based the poster design for the 67th Festival de Cannes on a photogram taken from Federico Fellini’s 8½, which was presented in the Official Selection in 1963.
In Marcello Mastroianni and Federico Fellini, we celebrate a cinema that is free and open to the world, acknowledging once again the artistic importance of Italian and European cinema through one of its most stellar figures.
“The way he looks at us above his black glasses draws us right in to a promise of global cinematographic happiness,” explains the poster’s designer. “The happiness of experiencing the Festival de Cannes together.”
In his films, Marcello Mastroianni continued to encapsulate everything that was most innovative, nonconformist and poetic about cinema. On seeing the poster for the first time, Chiara Mastroianni, the actor’s daughter, said simply: “I am very proud and touched that Cannes has chosen to pay tribute to my father with this poster. I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through!”
The Festival de Cannes thanks Gaumont, which owns the rights to the film. The 2014 Festival poster was designed by Lagency / Taste, Paris. The graphic charter of the 2014 Festival was designed by Bronx, Paris.
The announcement of the films in competition for the 67th Cannes Film Festival is April 17th and the festival begins in one month, from May 14th-May 25th.
View the scene from Federico Fellini’s 8½ from which the poster is based: