The marketing for Universal‘s Steve Jobs is coming fast and furious now with yet another trailer dropping today.
After its successful debut at Telluride earlier this month and ahead of its New York Film Festival and theatrical release next month, Steve Jobs has risen above the fray of the wasteland of Toronto International Film Festival flops like The Danish Girl, Freeheld and Our Brand Is Crisis, all heavily pushed Oscar films for fall. It sits at a very healthy 84 on Metacritic right now and 90 on Rotten Tomatoes. With the potential to also be a box office hit Universal looks to continue riding the wave of a financial year unmatched in film history.
The new trailer, as the article title suggests, focuses quite a bit more on family; specifically on Steve Jobs (Michael Fassbender) and his first daughter Lisa. He notoriously denied he was her father through much of her childhood, even after being taken to court and only relenting once DNA results were conclusive. This created a seemingly irreparable rift between Jobs and his daughter, which the film appears to want to focus on as much as his rise and fall and rise to fame with Apple.
The film also stars Academy Award winner Kate Winslet (The Reader), Emmy Award winner Jeff Daniels (The Newsroom) and Seth Rogen and was directed by Academy Award winner Danny Boyle (Slumdog Millionaire) and written by Academy and Emmy Award winner Aaron Sorkin (The Social Network, The West Wing).
Steve Jobs opens in limited release October 9 and then wide October 16 from Universal.